• Victoria

Meet the leaders of the #reuserevolution

Finland: Where second-hand comes first


Not the regular sort of second-hand or charity shops you find on the High Street, but giant supermarkets named Kierrätyskeskus are one of a network of giant non-profit re-use stores in Finland.


The centres repair electrical goods, upcycle some items with their own brand label, and they even have a digital personal shopper – a smart app which predicts the items you’ll want based on previous purchases.



They have a seperate upcycling section of the shop, known as Plan B.

featuring clothes made from old curtains benches made from snowboards; tables fashioned from traffic signs; and trays made from a leather-covered box lids.

“We want to create appreciation of old stuff. These things are unique and totally made new. We have to think more and more like this.”

Instagram blogger Tuire Lindstrom – in an outrageous coat bought second-hand – enthuses over the individuality of stuff here.

They also encourage children to visit and educate on the effects of throwaway fashion with the "resident environment specialist " & learn how to investigate the quality of clothes.


Everyone who buys an item from the store gets a pat on the back on their till receipt with how much natural resources you have saved by buying by avoiding the purchase of a new item.




The store estimates it saved 50 million kg of resources in total last year.


Australia has an organisation called Reversegarbage.


In the US, Ann Arbor is one of many places with a ReUse Center selling a huge variety of reused household and building materials.


Read the full article here originally posted by the BBC..




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